IMPORTANT REMINDER: An update about City water conservation. 

REU...Powerful Together! 

Welcome to REU's new web page and thank you for visiting.  Our website has been completely overhauled to make it more user-friendly and easier to navigate.  Please take some time and visit the many pages of very useful information, such as paying your utility bill, applying for residential and business energy efficiency rebates, and learning more about how we deliver safe and very reliable electricity to your home and/or business. 

REU is your community-owned electric utility and has been proud to serve our Redding community since 1921.  Many changes are underway in our state and in the nation, that will affect the future of the electric industry.  We hope to use this website and other means to keep you informed of these issues.

As Redding’s locally owned power entity, we are governed by the Redding City Council, which allows us to make local decisions which benefit our community!

REU recently adopted a five-year Strategic Plan (REU 2020) with the mission that by 2020, REU will have established flexible, creative, innovative, and sustainable business practices while continuing to deliver valuable, safe, and reliable services for you, our families, friends, neighbors, and community.  REU is proud of the commitment our employees demonstrate every day with their work ethic and dedicated personal involvement in community activities.

One of REU’s commitments is to help Redding grow, and with your help we can make our community more vibrant and fun, safer, and a community in which we can all take pride to live in. Economic Development is critical to the success of our City.  Along with serving our residents and homeowners, we are here to help yours and new businesses grow and prosper.

After visiting our website, should you have thoughts on how we might improve it, please send an email to with your feedback.


 REU_Admin_Photo_Barry Tippin_09.15

Barry Tippin
REU Director





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